So I’ve been following the tron legacy viral marketing stuff and i love it! Ive always loved the idea of viral marketing, I’ve done similar posts but this one is going to be my favorite!
So the first thing that happened was the Comic Con reveal. they had a bunch of people meet at a recreation of Flynns arcade, i didn’t get a chance to go but it looked awesome!
Now here’s the part you can follow along with! Flynnlives.com launches, its an underground group of people convinced the protagonist from the original movie is alive somewhere. He apparently vanished after the events of the original Tron movie. a few months later they send out Bits to various scifi bloggers with the link to Zero Hour. This was a binary countdown to the page you can see now, at the end of the countdown was a list of greyed out cities lighting up a few at a time, when your city is up you could click it and get the location to a meet, here you would be given a wallet, containing various items (see video below) and a cell phone which the coordinators of this marketing event use to contact the “envoys”.
Next a few other related sires cropped up. like the Encom website and this strange website. When you visit the second website you see 0 2 3 and RPG. each of these sections is something of a quiz. 0 is the Fibonacci sequence, 2 is prime numbers, 3 is Conway’s sequence, and RPG is the levels in the original Tron arcade game. This was truly badass doing it while everyone else was trying to find out what the hell you were supposed to do. anyway at the end of it you are given a link to the trailer for tron legacy! if you haven’t seen it, check it out!
Next up was the launch of Arcade Aid. a collage of 56 game references. if you name then all then you have proven your worth and will be able to create a Encom badge! which you are supposed to use to infiltrate the company. here’s mine:
Scanning the QR code on the badge will lead you to an Encom internal site using your employee ID and password you can login and access your encom email. all the emails are pretty standard corporate stuff sofar. but there is an announcement about a press conference in less than 3 weeks.
Alittle unrelated, but heres an interview with the Encom CEO Allen Bradley:
Update: Looks like the next phase of this campaign will be at WonderCon! Here is a press release from Encom:
FOR IMMEDIATE RELEASE:
ALAN BRADLEY TO HEADLINE MAJOR ENCOM PRODUCT ANNOUNCEMENTMarch 24th, 2010
Newly-minted Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library on April 2 in San Francisco.
Software giant Encom ushered in the digital age with an unrivaled library of gaming titles. Now, Encom International circles the globe with advanced software systems that include communications, sports, entertainment, navigation, agricultural, health care, construction, weather, military and governmental applications on every continent.
Bradley began his career with Encom as a security systems engineer and rose through the ranks to be named CEO in the early 1990s. When he exited the executive suite, he took on a far greater role. His visionary research turned Encom into the industry leader in sustainable production and distribution methods — methods which are now the best practices for technology companies around the world. “Whether the challenge is to establish communications in a national disaster, or keep kids engaged as they battle Recognizers, I love what I do. Encom will always be my home. ”
CEO Kurt Hardington sums it up this way: “Alan’s new title and role reflect his unique position as part of the Encom story. He keeps us grounded, yet he’s the first to move forward when technology takes us in a new direction. That’s why he’s perfect to present our newest product – it’s where we’ve come from and where we’re going.”
Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2 to unveil the next generation in Encom innovation.
Press Inquires:
Celia Melardin
Encom International
pr@EncomInternational.com
Update: the “Encom press conference” looked like fun! things didn’t go off without a hitch though! heres the first part of the conference, with an announcement from Alan Bradly.
The following video was supposed to happen During Alan Bradly’s talk, but due to high winds the helicopter wasn’t able to take off until too late. so they improvised by grabbing a bunch of FlynnLives folk and getting them to storm the stage.
So badass!
So that’s all we have sofar. but as more comes ill update this post!
