So I’ve been following the tron legacy viral marketing stuff and i love it! Ive always loved the idea of viral marketing, I’ve done similar posts but this one is going to be my favorite!
So the first thing that happened was the Comic Con reveal. they had a bunch of people meet at a recreation of Flynns arcade, i didn’t get a chance to go but it looked awesome!

Now here’s the part you can follow along with! Flynnlives.com launches, its an underground group of people convinced the protagonist from the original movie is alive somewhere. He apparently vanished after the events of the original Tron movie. a few months later they send out Bits to various scifi bloggers with the link to Zero Hour. This was a binary countdown to the page you can see now, at the end of the countdown was a list of greyed out cities lighting up a few at a time, when your city is up you could click it and get the location to a meet, here you would be given a wallet, containing various items (see video below) and a cell phone which the coordinators of this marketing event use to contact the “envoys”.

Next a few other related sires cropped up. like the Encom website and this strange website. When you visit the second website you see 0 2 3 and RPG. each of these sections is something of a quiz. 0 is the Fibonacci sequence, 2 is prime numbers, 3 is Conway’s sequence, and RPG is the levels in the original Tron arcade game. This was truly badass doing it while everyone else was trying to find out what the hell you were supposed to do. anyway at the end of it you are given a link to the trailer for tron legacy! if you haven’t seen it, check it out!

Next up was the launch of Arcade Aid. a collage of 56 game references. if you name then all then you have proven your worth and will be able to create a Encom badge! which you are supposed to use to infiltrate the company. here’s mine:

Scanning the QR code on the badge will lead you to an Encom internal site using your employee ID and password you can login and access your encom email. all the emails are pretty standard corporate stuff sofar. but there is an announcement about a press conference in less than 3 weeks.

Alittle unrelated, but heres an interview with the Encom CEO Allen Bradley:

Update: Looks like the next phase of this campaign will be at WonderCon! Here is a press release from Encom:

FOR IMMEDIATE RELEASE:
ALAN BRADLEY TO HEADLINE MAJOR ENCOM PRODUCT ANNOUNCEMENT

March 24th, 2010

Newly-minted Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library on April 2 in San Francisco.

Software giant Encom ushered in the digital age with an unrivaled library of gaming titles. Now, Encom International circles the globe with advanced software systems that include communications, sports, entertainment, navigation, agricultural, health care, construction, weather, military and governmental applications on every continent.

Bradley began his career with Encom as a security systems engineer and rose through the ranks to be named CEO in the early 1990s. When he exited the executive suite, he took on a far greater role. His visionary research turned Encom into the industry leader in sustainable production and distribution methods — methods which are now the best practices for technology companies around the world. “Whether the challenge is to establish communications in a national disaster, or keep kids engaged as they battle Recognizers, I love what I do. Encom will always be my home. ”

CEO Kurt Hardington sums it up this way: “Alan’s new title and role reflect his unique position as part of the Encom story. He keeps us grounded, yet he’s the first to move forward when technology takes us in a new direction. That’s why he’s perfect to present our newest product – it’s where we’ve come from and where we’re going.”

Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2 to unveil the next generation in Encom innovation.

Press Inquires:
Celia Melardin
Encom International
pr@EncomInternational.com

Update: the “Encom press conference” looked like fun! things didn’t go off without a hitch though! heres the first part of the conference, with an announcement from Alan Bradly.

The following video was supposed to happen During Alan Bradly’s talk, but due to high winds the helicopter wasn’t able to take off until too late. so they improvised by grabbing a bunch of FlynnLives folk and getting them to storm the stage.

So badass!

So that’s all we have sofar. but as more comes ill update this post!

Something alittle different today. I Think the title sums it up, but ill elaborate. Conan O’Brien is getting screwed with my NBC to move the geriatric Jay Leno to the time slot he gave up. Conan has this to say in a press release:

People of Earth:

In the last few days, I’ve been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I’ve been getting paid to do what I love most and, in a world with real problems, I’ve been absurdly lucky. That said, I’ve been suddenly put in a very public predicament and my bosses are demanding an immediate decision.

Six years ago, I signed a contract with NBC to take over The Tonight Show in June of 2009. Like a lot of us, I grew up watching Johnny Carson every night and the chance to one day sit in that chair has meant everything to me. I worked long and hard to get that opportunity, passed up far more lucrative offers, and since 2004 I have spent literally hundreds of hours thinking of ways to extend the franchise long into the future. It was my mistaken belief that, like my predecessor, I would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both.

But sadly, we were never given that chance. After only seven months, with my Tonight Show in its infancy, NBC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.

Last Thursday, NBC executives told me they intended to move the Tonight Show to 12:05 to accommodate the Jay Leno Show at 11:35. For 60 years the Tonight Show has aired immediately following the late local news. I sincerely believe that delaying the Tonight Show into the next day to accommodate another comedy program will seriously damage what I consider to be the greatest franchise in the history of broadcasting. The Tonight Show at 12:05 simply isn’t the Tonight Show. Also, if I accept this move I will be knocking the Late Night show, which I inherited from David Letterman and passed on to Jimmy Fallon, out of its long-held time slot. That would hurt the other NBC franchise that I love, and it would be unfair to Jimmy.

So it has come to this: I cannot express in words how much I enjoy hosting this program and what an enormous personal disappointment it is for me to consider losing it. My staff and I have worked unbelievably hard and we are very proud of our contribution to the legacy of The Tonight Show. But I cannot participate in what I honestly believe is its destruction. Some people will make the argument that with DVRs and the Internet a time slot doesn’t matter. But with the Tonight Show, I believe nothing could matter more.

There has been speculation about my going to another network but, to set the record straight, I currently have no other offer and honestly have no idea what happens next. My hope is that NBC and I can resolve this quickly so that my staff, crew, and I can do a show we can be proud of, for a company that values our work.

Have a great day and, for the record, I am truly sorry about my hair; it’s always been that way.

Yours,

Conan

All i have to add is, I’m with Coco!

another short post, just a video

So with Expelled coming out and renewing the ID debates in many places i felt it nessesary to post some helpful information in case your school or community is threatened with the crippling of its education system by ID.

the NCSE are heroes in my book! They have a list of “25 Ways to Promote Science Education” on their website, Check em out.

This is a hilarious response to the isolation of the “gay gene”.

Funny thing is that there is a Christian gene, or rather a religious gene. hopefully we can isolate it one day…

Finally! this one im told is supposed to be a shit load more like the book! very excited, as many of you know I’m a die hard starship troopers fan. Glad they’re making a sequel (no that was not a sequel… that was a fraud, i know what you were thinking) this one is going to be badass!

See.

frackin crazy (awesome) bass.

As some of you probably know Coast to Coast AM is one of the unintentionally funniest radio shows in existence, its aired locally on WTAW (if anyone if this area wants to hear it). I caught the end of this live a while back but didn’t make the connection until i stumbled on this video. for all you halflife fans out there.

Most awesome Portal fan project yet!

Serious dedication to put this on an 8080!

Everything on the terminals and sound is controlled by an Intel 8080 Microprocessor at 2MHz. The sound chip is a MOS SID (From a Commodore 64).

I’m a big fan of acronyms, anyway MST3k creator Joel Hodgson has come up with a new show following the same format. Cinematic Titanic!! check out this trailer

CinematicTitanic picks up where MST3K left off, much of the original cast are back, along with some new voices, except this time, it’s direct-from-net distribution of DRM-free DVDs and (soon) DRM-free downloads (Hodgson says that the delay for downloads is — incredibly — due to the rightsholders for these unspeakably crummy movies worrying about piracy — don’t flatter yourself, guys)

more info Here